Before bed, I play this little mobile game where you have to destroy hordes of zombies. The more you destroy, the more points you get to level up. There are a couple of different categories on the level-up screen. You can level up direct damage, i.e., your gun, you can level up your health, or you can level up indirect damage; your AOE (area of effect).
When you first start playing the game, your instinct is to upgrade the gun. It’s direct and pretty powerful. But soon you get overwhelmed, and you can’t shoot fast enough or do enough damage to stop the onslaught of zombies. That’s when you realise AOE is your best bet. AOE does automatic damage before the zombies even reach you, so they are either killed before they get to you, or they only need a tiny amount of damage.
Sales is like that. When most people start, they rely solely on themselves and their skills. They think they can build trust quickly and easily. But soon they get overwhelmed, and they cut corners in building trust, which results in sales being harder to close, and discounts usually being offered. If they used “AOE” to build trust before they even spoke to the customer, they would find that by the time they get to them, the trust is either already there or very close.
So, what are some ways to build AOE trust?
1. Create Valuable Blog Content
Imagine your potential clients discovering your blog and finding a treasure trove of valuable information. Regularly publishing high-quality, informative blog posts establishes you as an authority in your field. It shows potential clients that you understand their needs and have the knowledge to solve their problems. Ensure your blogs are SEO-optimised to attract organic traffic and demonstrate your expertise.
2. Engage on Social Media
Think about the impact of consistently sharing valuable content on social media. Platforms like LinkedIn, Facebook, and Instagram can be goldmines for building trust. By engaging with followers, responding to comments, and sharing insights, you become more than just a business—you become a trusted voice in your industry.
3. Leverage Customer Testimonials and Case Studies
Picture a potential client reading through detailed testimonials and case studies on your website. Real-life examples of how your product or service has helped others provide social proof and demonstrate your reliability. Make sure these testimonials cover specific benefits your customers have experienced, making them relatable and convincing.
4. Leverage Retargeting Ads
Imagine a potential client who visited your website but didn’t make a purchase. With retargeting ads, you can reach out to them again and keep your brand at the forefront of their mind. Retargeting ads are strategically designed to re-engage potential clients who have already shown interest in your offerings. These ads remind them of the value and benefits of your products or services, reinforcing your credibility and keeping your business top-of-mind. By consistently appearing in their online browsing experience, retargeting ads can significantly boost trust and increase the likelihood of conversion.
5. Offer Free Resources and Consultations
Imagine offering free resources like e-books, whitepapers, or initial consultations and seeing potential clients’ eyes light up. These offerings give potential clients a taste of your expertise and the value you can provide. It shows that you are willing to invest in the relationship before any financial transaction occurs, which can significantly build trust.
Conclusion
Just like levelling up your AOE in a zombie game, building trust before the first conversation can make a significant difference in your sales process. By creating valuable blog content, engaging on social media, leveraging customer testimonials, investing in retargeting ads, and offering free resources, you can ensure that trust is established long before you even speak to a potential client. This approach not only makes closing sales easier but also reduces the need for discounts, ultimately leading to more profitable and sustainable business relationships.
Ready to level up your sales strategy? Contact Dare 2 Sell today and let us help you build trust with your clients from the very first interaction. Whether it’s through personalised sales training or strategic consulting, we’re here to make your sales process more effective and successful. Don’t wait—start building trust and closing more deals with Dare 2 Sell now!
About Dare 2 Sell:
Dare 2 Sell is a leading sales training and consulting firm dedicated to empowering businesses and individuals to achieve sales excellence. With a focus on ethical sales practices and long-lasting customer relationships, we offer bespoke training programs, one-on-one coaching, and strategic consulting services. Our mission is to transform your sales approach, drive profitability, and help you reach new heights of success. Visit our website to learn more about how we can help you dare to sell with confidence and integrity.